Your trade / niche

Your Google Ads numbers

Monthly ad spend

What you pay Google per month

Clicks per month From your Google Ads dashboard

Leads generated Calls + form fills from ads

Jobs closed from leads Leads that became paying jobs

Average job value

Revenue per completed job

Missed calls from ads (%)

Calls you didn't answer

Please fill in all fields before calculating.

Your ROI
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return on ad spend

Cost per lead

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Cost per job

—

Revenue from ads

—

Net profit from ads

—

Lost to missed calls

—

paid for but unanswered

Full breakdown

Monthly ad spend—

Clicks—

Cost per click (CPC)—

Click-to-lead rate—

Lead-to-job close rate—

Jobs closed from ads—

Revenue generated—

Net profit (revenue − spend)—

Your numbers vs. industry average

Cost per lead

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Industry avg: —

Click-to-lead rate

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Industry avg: —

Close rate

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Industry avg: —

ROI

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Industry avg: —

💸 Missed call impact on your ad budget

Calls from ads (est.)—

Calls you missed—

Ad spend wasted on missed calls—

Potential jobs lost—

Revenue lost to missed calls—

💡

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Is Your Google Ads BudgetActually Working?

You're paying for every click.Don't let missed calls waste it.

Is Your Google Ads Budget
Actually Working?

You're paying for every click.
Don't let missed calls waste it.